Optimizing an Existing Portfiolio



 The challenges presented to Catalyst were:


1. Develop a long-term strategy with a detailed activation plan to ensure full utilization of all sponsorship activation and to identify underperforming sponsorships from which budget could be recaptured. 

2. Optimize each partnership moving forward to ensure that it aligns with the core Foxwoods objectives in each market, whether those are driving awareness/ adoption, conversion, or a retention via the most efficient and logical media avenues. 

3. Foster cross-departmental and cross-discipline alignment internally at Foxwoods to drive higher ROI.  


Catalyst Marketing Group, LLC 63 Bay State Road Boston, MA 02215