Catalyst Marketing Group, LLC 63 Bay State Road Boston, MA 02215

Sports Consulting

There is no substitute for tapping the emotions that connect your target consumers directly to your brand in an authentic manner. Catalyst develops comprehensive partnership strategies designed to give lift to every possible variable, ranging from driving awareness to increasing sales. From professional sports to the Olympics to digital media properties and beyond, we leverage our expertise to align your brand with the exact property necessary to achieve your goals.    

Sales & Marketing Strategy

Catalyst has successfully developed and executed marketing strategies for both category leaders and creative start-ups, ranging from tactical consumer marketing to high-end brand and B2B sales-focused programs.

 

Catalyst also specializes in working with sales management in developing unique, organic and highly prized opportunities for them to interact with their best customers and prospects.

Media Services

We have developed cost effective strategies providing ownership opportunities for our clients across major events, broadcast, RSN, and streaming.  Catalyst specializes in developing and executing fully integrated media campaigns that seek the optimal blend of audience, platform and price, with the objective of underscoring and delivering our clients' brand message in the most impactful manner possible.  Whether as part of a negotiated element of a partnership or as a stand alone tactical buy, we have developed, trafficked, and assessed an array of programs across traditional and digital media, on a regional basis and on a national basis.

Measurement/ROI Assessment 

Catalyst has developed a proprietary and highly effective assessment model for clients to best understand the direct relationship between the stated objectives of a partnership and the actual results. We arm our clients with independently sourced data that gives them valuable intelligence for internal discussions and for negotiation with properties/ right holders.

Partnership Development

From naming rights to category partnerships, we have been principals in executing hundreds of millions of dollars worth of partnerships across every segment of the sports and entertainment world. We welcome the chance to work with you to ensure your brands and/or properties are generating the maximum effect.

 

Through our work, we are involved with almost every major US sport: MLB, NFL, NBA, NHL, MLS, the PGA TOUR and Olympic sports, and have the relationships and experience to ensure the most efficient possible alignment of assets for our clients’ objectives.

Our Approach: client-centric, value driven

We live in a world of increasingly sophisticated consumers who have more choices than ever for their time and wallet. The challenges for any company to effectively differentiate and promote their brand are the exact challenges we embrace