We’re Changing the Way the World Thinks About Sports Marketing
The convergence of the quantitative impact of data & analytics with the qualitative power of fan affinity & avidity dramatically expands the value proposition of a well-structured sports marketing strategy.
In an age of increasing media fragmentation, live sporting events remain the best opportunity to connect with engaged audiences at scale.
The Importance of Being Nimble in a Rapidly Changing World
According to Adweek, Covid-19 affected 120,000 partnerships and forced more than 5,000 brands to figure out how to recoup lost value and more importantly, how to adjust long-term sponsorship strategies.
Catalyst continues to work hand in hand with our clients and their partners to revalue and reset every single sponsorship to ensure ROI and ROO metrics are still being efficiently delivered.